The Drum Awards for Marketing - Extended Deadline

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Date: Dec 2017
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'Yelling' showcases the relatable family dynamics of a home dealing with telecom issues. The spot features Danny, played by Marcel Ruiz, known for his role in Netflix's reboot of One Day at a Time, as the youngest member of his family, and Gaten Matarazzo of Netflix's Stranger Things as his friend. Both play videogames, while Danny’s parents shout from room to room in Spanish, urging one another to get offline so they can do their own activities online. While Danny’s father tries to stream the big game, his mother wants to video chat with her aunt. Danny tries to educate his parents about the benefits of having Fios, which Gaten recommends since it’s a 100% fiber-optic network and would allow Danny’s family members to each use their devices how they wish, simultaneously.

Throughout the spot, we see Danny switching between English and Spanish as he talks to Gaten and shouts downstairs to his family that they need the Fios network. The spot captures the duality of today’s bicultural Hispanic family, as well as their interests as they connect with their loved ones and use digital services, such as live streaming and video.

'Yelling' is now airing on Spanish-language TV and online.

Credits

Agency: the community

Co-Founders and Chief Creative Officers: Jose Molla and Joaquin Molla

VP, Executive Creative Director: Ricky Vior

Associate Creative Director: Silvio Caielli

Senior Art Director: Cora Fernandez

Senior Copywriter: Rodrigo Gonzalez

Junior Art Director: Andy Tamayo

Junior Copywriter: Alexander Allen

President: Luis Montero

Senior Director of Culture and Strategy: Jeff Beck

Strategist: Bernie Guzman Lopez

VP, Managing Director: Ana Bermudez

Account Director: Gabriela Benitez

Account Supervisor: Rachel Castro

Assistant Account Executive: Tikal Musca

VP, Integrated Production: Laurie Malaga

Executive Producer: Israel Shannon

Senior Producer: Nick Mancini

Associate Producer: Sharon Campos

Director of Business Affairs: Natalie Greenman

Associate Business Affairs Manager: Priscila Hourihan

Brand: Verizon Fios

EVP and Chief Marketing Officer: Diego Scotti

SVP, Chief Creative Officer: Andrew McKechnie

VP, Creative VCM & New Product: Kristin Rooney

Director, Brand Creative: Sandra Ciconte

Marketing Manager: Loan Tran

Broadcast Production: Valerie Light

Production: Smuggler

Director: Henry-Alex Rubin

Executive Producer: Drew Santarsiero

Producer: Leah Allina

Director of Photography: Adam Arkapaw

Editorial: The Maker’s Lab

Editor: Tim Downing

Producer: Nadia Bowen

Color Correction/VFX: Company 3

Producer: Kevin Breheny

Colorist: Tim Masick

Online Post: Method

Senior Online Producer: Tsiliana Jolson

Audio: The Maker’s Lab

Producer: Nadia Bowen

Mixer/Engineer: Jeannine Guenther