Verizon: advert-body-2 by The Community

Providing a sneak peek into the upgrades Verizon technicians implemented throughout US Bank Stadium, the Community has conceptualized and executed six 30-second videos running on social media. The videos are the latest in the wireless network provider’s month-old 'Best for a Good Reason' campaign, which touts Verizon’s network capabilities.

Featuring real-life stories on how Verizon upgraded US Bank Stadium, narrated by actual Verizon engineers, the six social media videos provide glimpses into parts of US Bank Stadium that only these Verizon technicians get to see. In 'Handrail Antennas,' a Verizon technician highlights the more than 1,200 antennae wired under the seats and directly into the handrails, while in the 'Rows and Seats' video, he crosschecks the system to ensure optimal performance for each seat. Similarly, the videos 'Stadium Catwalk' and 'Nerve Center' showcase how Verizon has installed antennae and fiber – over 550 miles of it – above and below the stadium to ensure top-quality 4G LTE coverage. 'Control Room' takes viewers even further behind the scenes, as the Verizon technicians monitor the in-stadium network and simulate various scenarios, such as power outages, to stay ready for anything. Finally, 'Street Lights' highlights how Verizon has given back to Minneapolis residents by permanently installing hundreds of small antennae in streetlights around town and at the stadium.