United for Puerto Rico: Marias vs Maria by The Community
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
A new effort asks people named after the hurricane that wiped out power, homes and everything in its path on Puerto Rico – Maria – to help raise funds for those affected by their hurricane namesake.
‘Marias vs Maria’ is a hurricane relief initiative spearheaded by the Community. The agency created a website that calls all the people of the world named Maria (or Mary) to join the movement by donating $1.00, spreading the word to other Marias by sharing or tagging them in their social media channels. However, everyone – regardless of name – can take part in helping to restore the island.
All proceeds from the donations collected on the site go to Unidos por Puerto Rico – an initiative brought forth by the First Lady of Puerto Rico, Beatriz Rosselló, in collaboration with the private sector. The purpose is to provide aid and support to those affected in Puerto Rico by the passage of the recent hurricanes.
Agency: the community
Chief Creative Officer: José Mollá, Joaquín Mollá
VP Executive Creative Director: Ricky Vior
VP Integrated Producer: Laurie Malaga
Associate Creative Director: Silvio Caielli
Art Director: Rodolfo Fernandes
Senior Copywriter: Federico Díaz, Daniel Milan
VP, Director of Integrated Production: Laurie Malaga
Senior Digital Producer: Kenneth Rader
Production Designer: Carrie Monescalchi
Project Manager: Sheryl Fonseca
Director of Studio Operations: Thomas Bolger
Manager of Creative Services: Maru Sokolowski
Junior Planner: Daniella Abinum