United for Puerto Rico: Marias vs Maria by The Community

Agency: The Community
Date: Oct 2017
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A new effort asks people named after the hurricane that wiped out power, homes and everything in its path on Puerto Rico – Maria – to help raise funds for those affected by their hurricane namesake.

‘Marias vs Maria’ is a hurricane relief initiative spearheaded by the Community. The agency created a website that calls all the people of the world named Maria (or Mary) to join the movement by donating $1.00, spreading the word to other Marias by sharing or tagging them in their social media channels. However, everyone – regardless of name – can take part in helping to restore the island.

All proceeds from the donations collected on the site go to Unidos por Puerto Rico – an initiative brought forth by the First Lady of Puerto Rico, Beatriz Rosselló, in collaboration with the private sector. The purpose is to provide aid and support to those affected in Puerto Rico by the passage of the recent hurricanes.

Credits

Agency: the community

Chief Creative Officer: José Mollá, Joaquín Mollá

VP Executive Creative Director: Ricky Vior

VP Integrated Producer: Laurie Malaga

Associate Creative Director: Silvio Caielli

Art Director: Rodolfo Fernandes

Senior Copywriter: Federico Díaz, Daniel Milan

VP, Director of Integrated Production: Laurie Malaga

Senior Digital Producer: Kenneth Rader

Production Designer: Carrie Monescalchi

Project Manager: Sheryl Fonseca

Director of Studio Operations: Thomas Bolger

Manager of Creative Services: Maru Sokolowski

Junior Planner: Daniella Abinum

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