advert-top-1 by The Community

Cross-cultural agency The Community is continuing its #LoQueSoy (Who I Am) campaign for Converse through an interactive video targeted towards Latin American musicians, artists and creatives whose day jobs don't reflect who they really are or what they aspire to be. In the interactive video, viewers can toggle between "dia" (day) and "noche" (night) while they watch a group of four musicians perform a song. In the "dia" sequence, the musicians are covered in cartoonish animations that show viewers what their day jobs are. But when viewers click "noche,' they can see the musicians performing without the animations. The video also includes a curated Spotify playlist, with the goal of the campaign being to encourage "up-and-coming artists from all over Latin America, who work not-so-great day jobs, to listen and support other emerging artists, while also sharing their experiences in leading double lives," according to the agency.