MLB Network: Can't Fight This Feeling by The Collective @ Lair

Client: MLB Network
Date: Sep 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

MLB Network has launched a new promo today to promote its signature studio show "MLB Tonight" as the excitement builds for the 2017 MLB postseason.

Set to REO Speedwagon’s classic song “Can’t Fight This Feeling” and shot with super-slow-motion photography, the spot, entitled MLB Tonight ‘Can’t Fight This Feeling,’ features a humorous look at the passion MLB Network analysts have watching pennant chase baseball. Featuring MLB Network’s Mark DeRosa, Cliff Floyd, Al Leiter, Kevin Millar, Dan Plesac, Harold Reynolds and Bill Ripken, who have a combined 19 postseason appearances, the spot depicts each analyst losing control of their emotions, and concludes with a walk-off home run call by Cleveland Indians TV play-by-play broadcaster Matt Underwood.

MLB Tonight ‘Can’t Fight This Feeling’ was conceived by MLB Network and produced/directed by The Collective @ Lair.

Credits

MLB Network:

Senior Vice President, Marketing & Promotions: Mary Beck

Vice President, Marketing & Promotions: Steve Miller

Writer/Producer/Sr. Director, Marketing & Promotions: Christopher Impomeni

Writer/Producer/Editor: Rich Baron

Senior Designer: Jeff Clark

Production Manager: Dan Pericone

The Collective @ Lair:

Director: Thor Raxlen

Director of Photography: Ben Dolphin

Executive Producer: Mark Aji

Editor: Julio Alvia