MLB Network: Can't Fight This Feeling by The Collective @ Lair
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
MLB Network has launched a new promo today to promote its signature studio show "MLB Tonight" as the excitement builds for the 2017 MLB postseason.
Set to REO Speedwagon’s classic song “Can’t Fight This Feeling” and shot with super-slow-motion photography, the spot, entitled MLB Tonight ‘Can’t Fight This Feeling,’ features a humorous look at the passion MLB Network analysts have watching pennant chase baseball. Featuring MLB Network’s Mark DeRosa, Cliff Floyd, Al Leiter, Kevin Millar, Dan Plesac, Harold Reynolds and Bill Ripken, who have a combined 19 postseason appearances, the spot depicts each analyst losing control of their emotions, and concludes with a walk-off home run call by Cleveland Indians TV play-by-play broadcaster Matt Underwood.
MLB Tonight ‘Can’t Fight This Feeling’ was conceived by MLB Network and produced/directed by The Collective @ Lair.
Senior Vice President, Marketing & Promotions: Mary Beck
Vice President, Marketing & Promotions: Steve Miller
Writer/Producer/Sr. Director, Marketing & Promotions: Christopher Impomeni
Writer/Producer/Editor: Rich Baron
Senior Designer: Jeff Clark
Production Manager: Dan Pericone
The Collective @ Lair:
Director: Thor Raxlen
Director of Photography: Ben Dolphin
Executive Producer: Mark Aji
Editor: Julio Alvia