Patron Tequila: advert-body-2 by The Brooklyn Brothers

Filmmaker Guillermo del Toro is known for his poetically spooky visuals and sublime use of music and sound design to tell his distinctive stories. Not surprisingly those same traits are found in 'Patron x Guillermo Del Toro.' The short film was directed by Casey & Danielle of production company Mindcastle, Seattle for Patrón Tequila and agency The Brooklyn Brothers, and features sound design and audio mix, as well as additional music and arrangement from Hobo Audio.

The two-minute plus short, which can be seen on YouTube, as well as on Patrón’s website and social media channels, was created in support of a new, limited edition tequila blend created by the famed director that features an intricately designed brand packaging and an original, one-of-a-kind graphic novel created by del Toro.

Narrated by del Toro, the spot intercuts shots of the director himself working at a candle lit desk as he discuses how the making of fine tequila is similar to that of spiritual rebirth, a major these in his films. Speaking of the agave plant, a key ingredient in tequila, he says: “First the life of the agave must be taken. Its hidden heart must be revealed, and out of that heart its life-blood flows. Only in this way can it be reborn into a new spirit. And when the time is right that spirit will enter a new body.”

As del Toro speaks, we see a montage of the ritual sacrifice of the agave - a farmer working his field using a pickaxe and shovel to unearth the agave plant, reveal its core fruit and burn it in a vast brick oven.