Jaguar: advert-body-3 by The Brooklyn Brothers

Female racing driver Aseel Al Hamad has celebrated the end of the ban on women drivers with a lap of honour in a Jaguar F-Type.

Aseel, the first female board member of the Saudi Arabian Motor Federation, had never driven on a track in her home country before and joined Jaguar in a call for 24 June to be known as World Driving Day – a day when finally, the whole world can enjoy the thrill of being behind the wheel of a car.

On World Driving Day Jaguar invites people to share a memory of their best driving moment (image or anecdote) using the #worlddrivingday.

By creating World Driving Day, Jaguar urges people to remember this historic day and what it means to women, to Saudi Arabia and to world progress in general. As part of its ongoing work with more than 40 universities and academic institutions globally on future mobility solutions, the company will also be partnering with University in Saudi Arabia to join this global network.

The partnership, to be announced later this year, will be a unique exchange to tap into the brightest young minds in Saudi Arabia to shape the company’s future innovations as it moves to Aces (an Autonomous, Connected, Electrified and Shared future).