MaraNatha: advert-body-3 by Terri & Sandy
- Location:
After spending many years together, peanut butter has decided it’s had enough of jelly’s antics and is ready to strike out on its own — at least according to nut butter purveyor MaraNatha, whose latest campaign features a lovelorn piece of bread slathered with jelly that can’t seem to fathom why he’s been dumped by his PB&J counterpart.
Created by New York agency Terri & Sandy, the quirky campaign aims to position MaraNatha’s line of peanut, almond and speciality butters as being “too good” for jelly.
One ad features an ‘80s-style montage of jelly as he goes through typical breakup clichés, like drinking alone in a dimly lit bar and walking dejectedly through the rain. Another features jelly late-night texting peanut butter in hopes of a second chance, a move that goes awry when peanut butter calls him out for being slightly drunk on corn syrup.
Credits
CCOs and CEOs: Terri Meyer, Sandy Greenberg
Creative Directors: JP Gomez, Sam Mazur
Art Directors: JP Gomez, Jaehyun Cho, Jeein Lee, Simin Lim
Copywriter: Sam Mazur, Mark Carlson
Executive Producer: Jenny Russo Novak
Director of Strategic Planning: Tracy Chapman
Strategic Planner: Molly Burns
Integrated Account Director: Hollie Doran
Account Supervisor: Alex Vetrano
Senior Account Executive: Emily McCormick
Production Company: Hornet
Director: Peter Sluszka
Executive Producer: Hana Shimizu
Head of Production: Sang Jin Bae
Development Producer: Kristin Labriola
Producer: Cathy Kwan
Production Manager: Claudia Gaspar
VFX Supervisor: Eric Lane
Editors: Anita Chao, Sam Stulin
Line Producer: Joel Kretschman
Director of Photography: Ivan Abel
Art Director: Tim McDonald
Stop Motion Animators: Matt Somma, Matt Christensen
Compositors: Eric Lane, Rachel Rardin, Cassandra Mendez
2D Animation & Design: Nivedita Sekar
Colorist: Shawn King
Original Music and Music Supervision: Walker
Sound Design/Mix: Beatstreet NYC
