Lexus: Lexus | Letters by Team One

Lexus brought in perceptual artist Michael Murphy to create a piece of art to celebrate Lexus’ guest experience. The work, made up of more than 2,000 thank you letters from customers and folded into origami, is hung in such a way that from one angle, a viewer will see the car company’s 2018 LS sedan—while from another, it takes the shape of the Lexus logo.

The “Letters” art installation, an 8-foot by 16-foot structure that’s suspended 13 feet off the ground— was made by Murphy with mobility in mind Select corporate and dealer events across the country will feature this piece, inspired by a pledge that the carmaker calls the Lexus Covenant. Cooper Ericksen, Lexus’ vice president of marketing says, “The Lexus Covenant is what drives dealers and associates to treat customers as they would treat guests in their own home and to go to any lengths to serve them better.”

Lexus created a 60-second video that featured guests reading their handwritten letters to dealerships as a Lexus craftsman carefully folds and hangs each one. One reads, “It is with a very grateful heart that I write you about your amazing employees,” while another adds, “Eric volunteered to come to my rescue that evening as soon as Lexus closed” and “Brad met me personally in the service bay.” A mother concludes with “This may seem like a little thing, but to a mom, these things really matter. My three-year-old even noticed, and said, ‘He wanted to be sure we were really safe, didn’t he?’”