Date: Apr 2017
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TBWA\Manchester brings a lawn to life for Westland Safe Lawn:

Westland Safe Lawn is the safer and natural way to feed your lawn. It’s made for families with children and pets, who want a healthy looking lawn, without using chemicals.

The campaign introduces Lawn Man. A big, lovable character made entirely from grass. He embodies everything the family lawn should be. Fun, friendly and safe for kids and pets. In the campaign we show that the family lawn puts up with a lot, leaving it tired and worn out. But after being treated to Westland Safe Lawn, Lawn Man comes back to life, revived and ready to play again with the family.

The work was created by Ben Phillips and Gary Hulme, and directed by Fredrik Falck and Gabe Hordos from Milford Film and Animation.

Credits

Gary Fawcett, Lisa Nichols - Executive Creative Directors - TBWA\Manchester

Gary Hulme - Art Director - TBWA\Manchester

Ben Phillips - Copywriter - TBWA\Manchester

Andy Penk - Account Director - TBWA\Manchester

Emma Cochrane - Senior Account Manager - TBWA\Manchester

Lou Vasey - TV Producer - TBWA\Manchester

Fredrik Falck - Live Action Director - Milford Film and Animation

Gabe Hordos - Animation Director - Milford Film and Animation

Claudia Balboa - Live Action Producer - Milford Film and Animation

Demian Zarins - CGI & Post Producer - Milford Film and Animation