Nokian Tyres: advert-body-1 by TBWA\Helsinki
- Location:
Nokian Tyres wants to remind people about the importance of tyre condition and its crucial effect on road safety. Since tyre safety is an issue basically in every neighbourhood, TBWA decided to place local tyre safety data on old recycled tyres around Finland.
The messages can be found for example on tyre swings and boat fenders. The idea is to bring this issue close to people’s everyday lives and place the messages in an unconventional way, giving worn tyres a new purpose.
Credits
Hanna Kivimaa - Marketing Manager - Nokian Tyres
Anu Moisio - Marketing Manager - Nokian Tyres
Ville Nikkola - Program Manager - Nokian Tyres
Maija Juvonen - Project Coordinator - Nokian Tyres
Erno Reinikainen - Creative Director - TBWA\Helsinki
Tuomas Perälä - Copywriter - TBWA\Helsinki
Noora Murremäki - Account Director - TBWA\Helsinki
Simone Bocedi - Creative Content Strategist - TBWA\Helsinki
Niklas Malmund - Art Director - TBWA\Helsinki
Jyrki Poutanen - Chief Creative Officer - TBWA\Helsinki
Mikko Santonen - Insight Planner - TBWA\Helsinki
Ville Rutanen - Designer - TBWA\Helsinki
Niko Hatara - Producer - TBWA\Helsinki
Meri Saarivirta - Junior Copywriter - TBWA\Helsinki
Jesse Korhonen - Data Analyst - TBWA\Helsinki
Fanny Haga - Photographer - TBWA\Helsinki
Maria Dunaeva - Designer - TBWA\Helsinki
Mikko Kylämä - Senior Developer - TBWA\Helsinki
Sanna-Kaisa Mäkelä - Designer - TBWA\Helsinki
Ville Hackzell - Editor - TBWA\Helsinki