The Drum Awards for Marketing - Extended Deadline

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Date: May 2018
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Nokian Tyres wants to remind people about the importance of tyre condition and its crucial effect on road safety. Since tyre safety is an issue basically in every neighbourhood, TBWA decided to place local tyre safety data on old recycled tyres around Finland.

The messages can be found for example on tyre swings and boat fenders. The idea is to bring this issue close to people’s everyday lives and place the messages in an unconventional way, giving worn tyres a new purpose.

Credits

Hanna Kivimaa - Marketing Manager - Nokian Tyres

Anu Moisio - Marketing Manager - Nokian Tyres

Ville Nikkola - Program Manager - Nokian Tyres

Maija Juvonen - Project Coordinator - Nokian Tyres

Erno Reinikainen - Creative Director - TBWA\Helsinki

Tuomas Perälä - Copywriter - TBWA\Helsinki

Noora Murremäki - Account Director - TBWA\Helsinki

Simone Bocedi - Creative Content Strategist - TBWA\Helsinki

Niklas Malmund - Art Director - TBWA\Helsinki

Jyrki Poutanen - Chief Creative Officer - TBWA\Helsinki

Mikko Santonen - Insight Planner - TBWA\Helsinki

Ville Rutanen - Designer - TBWA\Helsinki

Niko Hatara - Producer - TBWA\Helsinki

Meri Saarivirta - Junior Copywriter - TBWA\Helsinki

Jesse Korhonen - Data Analyst - TBWA\Helsinki

Fanny Haga - Photographer - TBWA\Helsinki

Maria Dunaeva - Designer - TBWA\Helsinki

Mikko Kylämä - Senior Developer - TBWA\Helsinki

Sanna-Kaisa Mäkelä - Designer - TBWA\Helsinki

Ville Hackzell - Editor - TBWA\Helsinki