Open discussion about the end of life and the dying process continues to be a challenge. This is especially true with regard to the death of a child. When parents reveal that their child is dying, it makes people uncomfortable. Their friends and loved ones often start avoiding them, because they have no idea what to say.
With the advancement of mobile technology and social media, not addressing a friend’s heartbreaking text or post becomes virtually unavoidable. That’s why Trinity Kids Care (TKC), a division of Providence Health, which provides in-home hospice care to terminally ill children throughout Southern California wants to help make this situation easier for everyone.
TKC’s latest fundraising campaign created by TBWA\Chiat\Day LA, who donated their services to TKC, not only addresses this uncomfortable situation, it also provides a simple solution – if you don’t know what to say, give.
Renato Fernando, chief creative officer
Kirsten Rutherford, creative director
Blair Seward, art director
Elizabeth Daniel, copywriter
Anh-Thu Le, executive producer
Erika Buder, associate producer
Caroline Hanley, account supervisor
Robin Rossi, director of business affairs
Neil Barrie, chief strategic officer
Jennifer Costello, group planning director
Renee Vafa, social strategist
Jillian Corsie, director and editor
Nicole Alexander, production coordinator
Jeff Holiday, assistant editor
Darshan Kembhavi, editor