TD Bank: advert-body-3 by TBWA\Chiat\Day New York

TD Bank is launching content to promote its voice recognition security software, VoicePrint. With this technology, when customers call, the system is able to verify their identify simply using the sound of their voice. This puts TD ahead of the curve in the US financial services market, and represents an important step in keeping their customers' identity and information safe and secure.

TD Bank partnered with TBWA\Chiat\Day to create a video experiment to test the VoicePrint technology, which is running on YouTube, Facebook and Instagram. In the film, we see a professional voice impersonator attempt to fool the TD VoicePrint system by mimicking customer's voices on the phone. They watch in awe as he learns their speech patterns, and converses with their closest friends and family.

TD VoicePrint uses over 150 different characteristics that make up your voice, transcribing them in real time into a unique algorithm that cannot be replicated, so customers can skip security questions and get secure access to the help they need faster.