J-B Weld: Don't Toss it, J-B Weld it by TBWA\Chiat\Day New York

Client: J-B Weld
Date: May 2018
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J-B Weld, the Atlanta-based maker of epoxy adhesive products, has teamed up with creative partner TBWA\Chiat\Day NY to launch the brand’s first national TV campaign in its 50-year history. A common and cult-favorite tool box brand traditionally favored for automotive repairs, J-B Weld has introduced several new products in recent years aimed at tackling tough jobs beyond your garage, and giving your valuable home goods a second life.

The campaign – “Don’t toss it, J-B Weld it” – will focus on driving awareness for the J-B Weld suite of products, and of the superiority and strength of epoxy adhesives for household repairs.

The campaign launches with three new broadcast TV and online spots – 'Chair', 'Scooter' and 'Patio' – starring actor/comedian Nick Offerman, who in addition to his on-screen fame is also a well-known professional craftsman himself.

Credits

Agency: TBWA\Chiat\Day New York

CCO: Chris Beresford-Hill

ECDs: Ian Reichenthal, Guillermo Vega

HOP: John Doris

EP: Chris Klein

Dir Business Affairs: Theresa Maranzano

Senior Talent Manager: Eileen Sostre

Group Account Director: Megan Bowen

Account Director: Mark Donohue

Production Company: Biscuit

Director: Aaron Stoller

Managing Director: Shawn Lacy

EP: Holly Vega

Producer: Kim Bradshaw

Director of Photography: Sebastian Pfaffenbichler

Editorial Company: MacKenzie Cutler

Editor: Ian MacKenzie

EP: Gina Pagano

Assistant Editor: Brandon Isralasky, Mike Leuis

Color: Co3

Colorist: Tim Masik

Senior Producer: Kevin Breheny