Gatorade: advert-top-1 by TBWA\Chiat\Day LA
- Location:
Gatorade’s new animated film, ‘Heart of a Lio’ features Lionel Messi in animation, telling his life on the pitch leading up to the World Cup. The film tells the inspirational story of how Messi has faced obstacles his entire life, but has never forgotten a consistent internal mantra: “If you have a dream to chase, nothing can stop you.”
The four-plus-minute film from Gatorade film tells the story of the challenges and triumphs that have led Lionel Messi to where he is today, and proves that even the best will always push harder to keep achieving their dreams.
At the start of the film, we see an infant animated Messi, who shows soccer prowess early on by kicking away his tears. The film then follows him as a youth soccer whiz, beating entire teams with his fancy footwork and amazing goal scoring. That joy is counteracted when we watch as the young Messi is told he has a growth defect. As he ponders his future, he is visited by a future version of himself who tells him not to give up on his dream.
A newly empowered Lio then joins Barcelona and shows that he has the power, grit and determination to succeed at the highest levels of the sport. The film even ventures more into fantasy by creating a scenario where a special kit “designed to stop Messi” is introduced – a parachute pants-style uniform that does not succeed in its design.
The path to continued success is not easy, however, as Messi goes through a professional slump and a time of self doubt. But he digs deep, seeing the younger version of himself and pulling himself up by working harder than ever and dreaming of a World Cup win. The film ends with the tag ‘Gatorade: Win from Within.’
Credits
Client: Gatorade
Agency: TBWA\Chiat\Day
Chief Creative Officer: Renato Fernandez
Global Creative Director: Doug Menezes
Global Creative Director: Mark Peters
Associate Creative Director: Bruno Acanfora
Associate Creative Director: Ariel Abramovici
Director of Production: Brian O'Rourke
Executive Producer: Guia Iacomin
Senior Producer: Kaitlin Moore
Associate Producer: Jack Cutler
Managing Director: Jerico Dig Cabaysa
Brand Director: Robyn Morris
Brand Manager: Gabi Marino
Brand Manager: Spencer Audet
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Jr. Planner: Ryan Hagen
Director of Business Affairs: Robin Rossi
Talent Payment Manager: Kevin Castro
Senior Traffic Operations Manager: Judy Brill
MEDIA AGENCY - OMD
Animation: Gizmo Directors:
Executive Producer:
Ema + Flamboyant Paradise + Nico Presas
Andrea Bacigalupo, Ema Verruno
Production Manager:
Eva Amuchastegui, Daniela Kisinovsky
Production Coordinators:
Sol Fernández, Agustina Rossito,
Rocio Perez Lascano
Sound Recording Coordinator:
Marcela Cardenas
Production Assistants:
Agustina Moya, Rocío Kancepolski
CG Supervisor:
Max Rocamora
Storyboard:
Julio Azamor
Ivan Lublinsky
Animation Supervisor:
Rafael Jimenez
Layout Artists:
Chris Granados
Marco Di Monaco
Martin Lapetina
Animators:
Chris Granados
Mauro Serei
Pablo Lorenzo
Sebastian Buitrago Carmona
Ivonne Isla Solther
Eugen Sasu
Carolina Delgado
Yuri Perrini
Steven Arango
Federico Gimeno
Jorge Favian
Fregoso Ramos
Oscar Burgos
Alex Figueroa
Cloth simulation:
Santiago Furlong
Character Modeling:
Laura Serna
Sofía Gariazzo
Diego Rudnitzky
Set and props Modeling:
Martin Girgenti
Pablo Focareta
Lautaro Schipizza
Marco Di Monaco
Rigging:
Eduardo Núñez-Melgar
Felix R. Cuevas
Anderson Augusto
Characters Texturing and Shading artists:
Laura Serna
Sofía Gariazzo
Luis De Gennaro
Diego Rudnitzky
Pablo Bellozas
Mauricio Fernández
Pedro Sciammarella
Sets and props Texturing and shading artists:
Pedro Sciammarella
Alejandro Ghio
Luis De Gennaro
Pablo Focareta
Marco Di Monaco
Lautaro Schipizza
Visual Development, Lead lighting & Supervisor
Paolo Tano Giordana
Lighting Artists:
Pedro Sciammarella
Alejandro Ghio
Juan Ignacio Casale
Mauricio Fernández
Marco Di Monaco
Mariano Mendoza
Luis De Gennaro
Characters Design:
Flavio Greco Paglia
Fernando Sawa
Pablo Romanos
Ariel Anabitarte
Color Key, Illustration and Matte Painting Artist:
Flavio Greco Paglia
Compositing Artists:
Ignacio Arevalo
Daniel Perez
Andres Chouhy
Paolo Tano Giordana
Pedro Sciammarella
Alejandro Ghio
Juan Ignacio Casale
Mauricio Fernández
Marco Di Monaco
Mariano Mendoza
Luis De Gennaro
VFX Artists:
Gui Marquez
Santiago Furlong
Editor:
Andrés Boero
Andrés Randy
Montero Bustamante
SOUND DESIGN: Stimmung
Executive Producer: Kristina Iwankiw
Sound Designer: Gus Koven
Assistant Sound Designer: Nick Tuttle
MUSIC: Search Party
Music Producer: Meghan Currier
Composers: Nicholas Wright
Benny Reiner
MIXING: Lime Studios
Executive Producer: Susie Boyajan
Audio Mixer: Mark Meyuhas
Audio Assistant: Ben Tomastik
