The Drum Awards for Marketing - Extended Deadline

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Agency: TBWA
Client: McDonalds
Date: Jan 2018
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McDonald's in its latest campaign hails people who say no to change and our themselves in latest campaign.

The spot titled 'the Unchangers' emphasizes on how not to change is quite a statement in a world where everyone is trying to keep up with time. The spot shows people who continue with the same routine and are happy with who they are.