An Post: World Wide Open by Target McConnells
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Ireland’s national postal service, An Post, has launched a dramatic new brand campaign, focusing on its stance against a turbulent world that’s closing its borders and turning in on itself. Created by Dublin agency, Target McConnells, the campaign taps into a divisive global narrative and heralds a fresh new direction for An Post.
Target McConnells' managing director, Abi Moran, said: “In a time when some countries are talking about building walls and there’s a global tendency towards insularism, this campaign shows that Irish people, and our national postal service stand for something quite different.
"Ireland has always been a player on the global stage, importing and exporting goods, people and culture. And An Post has always been a brand that works to help Ireland prosper, connecting people and businesses both domestically and abroad. And this trend is continuing, with major new Parcel product and service innovations that quite literally bring the world to your door.”
Credits
Client – An Post
Creative Agency – Target McConnells
Joint Creative Director – Monika Crowley
Senior Creatives - Ruth Dempsey & Keith Lawler
Broadcast Director – Michael Cullen
Producer – Eric Brindley
Managing Director – Abi Moran
Group Business Director – Enda Kelly
Senior Account Manager – Karen Downey
Director – Ian Power
VFX – Andy Clarke
Sound Design – Rod Morris
Production Company – Rocket Productions
Post Production Company – Outer Limits