An Post: World Wide Open by Target McConnells

Client: An Post
Date: Jul 2017
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Ireland’s national postal service, An Post, has launched a dramatic new brand campaign, focusing on its stance against a turbulent world that’s closing its borders and turning in on itself. Created by Dublin agency, Target McConnells, the campaign taps into a divisive global narrative and heralds a fresh new direction for An Post.

Target McConnells' managing director, Abi Moran, said: “In a time when some countries are talking about building walls and there’s a global tendency towards insularism, this campaign shows that Irish people, and our national postal service stand for something quite different.

"Ireland has always been a player on the global stage, importing and exporting goods, people and culture. And An Post has always been a brand that works to help Ireland prosper, connecting people and businesses both domestically and abroad. And this trend is continuing, with major new Parcel product and service innovations that quite literally bring the world to your door.”

Credits

Client – An Post

Creative Agency – Target McConnells

Joint Creative Director – Monika Crowley

Senior Creatives - Ruth Dempsey & Keith Lawler

Broadcast Director – Michael Cullen

Producer – Eric Brindley

Managing Director – Abi Moran

Group Business Director – Enda Kelly

Senior Account Manager – Karen Downey

Director – Ian Power

VFX – Andy Clarke

Sound Design – Rod Morris

Production Company – Rocket Productions

Post Production Company – Outer Limits

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