Treasury Wine Estates: advert-body-1 by Tactic and J. Walter Thompson SF

Treasury Wine Estates’ brand 19 Crimes recently collaborated with creative technology company Tactic and J. Walter Thompson SF to release a wine label unlike any other. Using augmented reality (AR), the San Francisco-based Tactic developed an innovative 19 Crimes app for iOS and Android devices.

The easy-to-use technology brings the torrid stories of each bottle to life by animating the labels’ photographs and prompting characters to give unique monologues. You can check it out in the video attached.

Led by principal Creative Technologist Peter Oberdorfer, Tactic’s AR specialists, known for Jose Cuervo’s “History in a Bottle” AR app, managed most facets of the experiential project from casting and voice overs to programming, creating digital assets and crafting 3D versions of the characters that become animated and speak aloud with the app’s technology.