The Royal British Legion: advert-body-2 by Table19

To commemorate the final year of the World War One centenary, the Royal British Legion is inviting the public to take part in a national movement to say ‘Thank You’ to all who served, sacrificed and changed our world 100 years ago. The movement’s campaign calls on the nation to remember those who lost their lives and express gratitude to those who gave themselves to the war and rebuilt a nation from its darkest hour.

The campaign film, created by Table19, is made up of a sequence of real-life photographs, recognising the ordinary people who did extraordinary things for our country, and encourages viewers to see the young people who served as our contemporaries not as people from a distant era. Table19 also developed the visual identity of the movement and will continue to support the campaign as it’s rolled-out throughout the year.

The campaign narrative encapsulates the Legion’s motto: 'Live On – to the memory of the fallen and the future of the living' and inspires the public to show appreciation to our military, veterans and fallen heroes for the legacies they have left for us that were born out of the First World War.

Between 8 August to 11 November, the Royal British Legion will be inviting the public to join the movement and express their thanks in their own way; whether online, at work, or where they live.