Koleoglou Family: Perseos redesign by Suge Graphics

The Koleoglou family has been producing olive oil for generations. With the business now passed down to the newer generation, it was decided that a new, modern design was required for company's packaging.

The main objective was to create a minimalist look for the packaging that would be modern, yet indicate the quality and origin of the Greek olive oil. This packaging will be first exhibited for Helexpo's Dedrop 2018 Exhibition and will remain after.

The main concept consists of three parts; the logo (top), the delphi epsilon (middle) and the meander (bottom). The meander, an ancient Greek pattern, represents the previous generation and their experience and wisdom. The Perseos logo is depicted underneath geometrical symbols used in ancient Greek amphorae, and used here in a contemporary setting. Last, the delphi epsilon (3E), used by the Delphi oracle, represents the human initiation in light and knowledge.