The Drum Awards for Marketing - Extended Deadline

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Client: Nike
Date: May 2018
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Leeds-based creative agency, Studio.Build has collaborated with the Nike brand team to create an updated look and feel to its 2018 Track and Field line following the success of the original system created in 2016.

Building upon the original work created, Studio.Build and Rebecca Parker, Art Director at Nike, have researched the initial concept further - focusing on the authentic language of the track. The Track and Field 2018 line is based around the use of the acceleration graphic as the main component to the identity, which has been developed with an eye-catching white and blue colour palette.

Credits

Studio.Build, creative agency

Rebecca Parker - Art Director - Nike Brand Team

Nike Brand Team, internal design team