Nike: advert-body-1 by Studio.Build
- Location:
Leeds-based creative agency, Studio.Build has collaborated with the Nike brand team to create an updated look and feel to its 2018 Track and Field line following the success of the original system created in 2016.
Building upon the original work created, Studio.Build and Rebecca Parker, Art Director at Nike, have researched the initial concept further - focusing on the authentic language of the track. The Track and Field 2018 line is based around the use of the acceleration graphic as the main component to the identity, which has been developed with an eye-catching white and blue colour palette.
Credits
Studio.Build, creative agency
Rebecca Parker - Art Director - Nike Brand Team
Nike Brand Team, internal design team