The Drum Awards for Marketing - Extended Deadline

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Client: Lyft
Date: Dec 2017
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This holiday season, Lyft is showing a token of appreciation to a few special drivers whose names they’ve heard from passengers. LA and San Francisco-based production company Strike Anywhere worked directly with Lyft to shine a light on the stories of drivers Paloma and Lamont, and thank them for their incredible acts of service and kindness.

Lyft reached out to Strike Anywhere looking for a solution to get the pieces made in time for the holiday season. Working under a tight turnaround, Strike Anywhere enlisted Joshua Z Weinstein, Director/Cinematographer of the 2017 film Menashe (Sundance). Spending two days shooting in Las Vegas and two days in Seattle, Strike Anywhere was able to capture the impact of Lyft’s drivers’ acts of kindness, both big and small — from saving a life to simply giving someone a reason to smile.

The film 'Thank you, Paloma' features a Las Vegas woman who introduces herself as someone who “worries just like any other mother” as she gets ready for the day. It is revealed how Paloma drove towards the tragic mass shooting in October and rescued a local passenger named Billy and his wife — then returned to help more people.

The story of Seattle-based driver Lamont is a joyous vignette. Lamont has given more than 23,000 rides and made over 50,000 connections; he’s an inspiration to both the passengers and drivers he’s met along the way.

Credits

Client: Lyft

Director of Creative Production - Topher Lorette

Associate Creative Director, Copy Writer - Brian Button

Associate Creative Director, Art Director - Morten Halvarsen

Senior Creative Producer - Alex Doty

Operations manager, Pacific Northwest - Stephanie CookProduction:

Production Company: Strike Anywhere

Director/DP - Joshua Z Weinstein

Executive Producer - Cori Cooperider

Line Producer - Maya OwingsEditorial:

Editor - Matt O’Donnell

Post Producer - Maya OwingsFinishing:

Color - Ayumi Ashley, MFD

Mix - Joel Raabe, MFD

Conform - Matt Notaro, MFD

Producers - Nick Castillo & Carissa Quiambao, MFD