Creative Works

Oakley: One Obsession #CantStop by Stept Studios

Agency: Stept Studios
Client: Oakley
Date: Jun 2017
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Oakley continues its One Obsession #CantStop campaign, featuring Bubba Watson, PGA golfer and two-time Masters Champion.

The latest release from Oakley, premiering during the week of the 2017 US Open Championship, highlights Watson’s unique personality, showing how he lives his obsession on and off the course.

The multi-channel brand campaign includes broadcast, digital, social, advertising, retail and an enhanced experience on oakley.com/one-obsession. Watson’s One Obsession 30-second television spot will debut Saturday, June 17 on FOX during round three of the 2017 US Open Championship.

The campaign showcases how the golfer keeps his creativity fresh.

The One Obsession #CantStop campaign embraces athletes, professional or amateur, that approach sport as an obsession to wear proudly, 24/7. Bubba Watson is the latest in a line of world class talent to show their obsession, following Julian Wilson, Pro-Surfer; Mark Cavendish, Pro-Cyclist; Valentino Rossi, MotoGP Legend; Maverick Viñales, MotoGP Rookie; and Chas Christiansen, Urban Cyclist.

Credits

Brand: Oakley

Lead Creative Agency: Stept Studios

Oakley Lead: Chasen Marshall, Global Product Content Manager

Filming Location: Pensacola, Florida

Athlete: Bubba Watson