Pol Roger: advert-body-2 by St Luke's
- Location:
Champagne brand Pol Roger has created its first integrated campaign with St Luke’s since winning the account in 2017.
The creative marks the launch of a new look for the brand, moving on from a more masculine style to a fresh and vivid look and feel. In the film we see friends making preparations for a surprise dinner. Set in the gardens of an English country estate the mood is ethereal and everything is stylishly curated. The creative idea reflects the hard work and dedication it takes to produce every bottle of Pol Roger.
Launching online on 20 November, the campaign includes an online film, press and social posts.
The film was shot through Apostle, St Luke’s Production Company, and directed and edited by Sye Allen, head of content at Apostle.
Credits
Campaign Title: Chandelier
Client: Champagne Pol Roger
Creative Agency: St Luke’s
Creative Director: Al Young
Creative: Mick Brigdale
Planner: Rose Van Orden
Account Director: Doms Collins
Senior Account Manager: Maeve Brissenden
Agency Producer: Jenny Busby
Production Company: Apostle
Director: Sye Allen
Producer: Elliott Tagg
Visual Stylist: Georgie Moran
DOP: Sam Care
Editor: Sye Allen
Post Production: NineteenTwenty
Telecine: Rushes
Sound Designer: Pure Soho
