Mooncup: advert-top-1 by St Luke's
- Location:
This February, reusable sanitary protection pioneer Mooncup presents a ‘Period Drama’. With a touch of humour, the film shines a light on the drama of disposable sanitary products, inviting us to leave the past behind and choose another way.
The campaign and invitation to ‘Own your period’ celebrates independence and self-sufficiency. As one Mooncup lasts for years, those who choose Mooncup are freed from monthly trips to the feminine hygiene aisle and their long-term relationship with the san pro multinationals.
Credits
Executive creative director: Al Young, Julian Vizard
Creative: Laura Stevens, Claire Wombwell
Planner: Rose Van Orden
Business lead: Lara Poole
Account director: Sophia Lane
Account manager: Maeve Brissenden
Production company: Apostle
Director: Sye Allen
Producer: Elliot Tag
Agency producer: Caspar Redgrave
Grade: Houman, Electric Theatre Collective
Editor: Sye Allen
Post production: Russ Shaw, Nice Biscuits
Music track: Davey, Old Street Music
Audio post production: Aaron Taffel, Grand Central