The Drum Awards for Marketing - Extended Deadline

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Agency: St Luke's
Client: Mooncup
Date: Feb 2017
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This February, reusable sanitary protection pioneer Mooncup presents a ‘Period Drama’. With a touch of humour, the film shines a light on the drama of disposable sanitary products, inviting us to leave the past behind and choose another way.

The campaign and invitation to ‘Own your period’ celebrates independence and self-sufficiency. As one Mooncup lasts for years, those who choose Mooncup are freed from monthly trips to the feminine hygiene aisle and their long-term relationship with the san pro multinationals.

Credits

Executive creative director: Al Young, Julian Vizard

​Creative: Laura Stevens, Claire Wombwell

Planner: Rose Van Orden

Business lead: Lara Poole

Account director: Sophia Lane

Account manager: Maeve Brissenden

Production company: Apostle

Director: Sye Allen

Producer: Elliot Tag

Agency producer: Caspar Redgrave

Grade: Houman, Electric Theatre Collective

Editor: Sye Allen

Post production: Russ Shaw, Nice Biscuits

Music track: Davey, Old Street Music

Audio post production: Aaron Taffel, Grand Central