Squarespace: advert-body-2
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In an ad that will air during the Super Bowl for Squarespace, Keanu Reeves uses inspiring self-affirmation language while surfing his motorcycle.
In the 30-second feature spot, ‘Make it Happen’, we see a man standing atop his motorcycle as it rushes down a desert highway. A voice, like those on any self-help audio tracks, states “You are an important person…” As the camera pans down, the voice becomes that of Reeves and we see that it is him riding the cycle and saying these self-affirming and empowering statements. As he jumps down and speeds away, text overlay tells viewers to go to the Squarespace website to “see what Keanu made.”
According to Squarespace, Reeves actually did his own stunt and made his website by using Squarespace technology.
The spot, Squarespace’s fifth consecutive Super Bowl campaign, will run during the big game as part of a larger brand campaign with Reeves, which includes two additional films intended to inspire viewers to take the first step in pursuing their passions by making a website on Squarespace.
Credits
CLIENT
SQUARESPACE
AGENCY
IN-HOUSE
CCO
DAVID LEE
BRAND CREATIVE DIRECTOR
JOSH WEBMAN
CREATIVE PRODUCTION DIRECTOR
SANDRA NAM
CREATIVE PRODUCER
NADIA LACHANCE
DESIGNERS
DONOVAN MAFNAS, LUIS GONZALEZ
COPYWRITERS
ANDREW MADSEN JASPERSON, BROCK KIRBY
DIRECTOR
JONATHAN GLAZER
PRODUCTION COMPANY
RESET
VFX: MIKROS-MPC
SHOOT
MANAGING DIRECTOR: DAVE MORRISON
EXECUTIVE PRODUCER: JEN BEITLER
PRODUCER: ARISTEDES McGARRY
DOP: CHRIS SOOS
VFX
STÉPHANE ALLENDER, MIKROS-MPC
GRADE
JOHN CLAUDE
EDIT
PAUL WATTS, THE QUARRY
SOUND MIX
JACK SEDGWICK, WAVE
MUSIC
“ADVENTURES IN SUCCESS”, WILL POWERS