The Drum Awards for Marketing - Extended Deadline

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Date: Jan 2018
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In an ad that will air during the Super Bowl for Squarespace, Keanu Reeves uses inspiring self-affirmation language while surfing his motorcycle.

In the 30-second feature spot, ‘Make it Happen’, we see a man standing atop his motorcycle as it rushes down a desert highway. A voice, like those on any self-help audio tracks, states “You are an important person…” As the camera pans down, the voice becomes that of Reeves and we see that it is him riding the cycle and saying these self-affirming and empowering statements. As he jumps down and speeds away, text overlay tells viewers to go to the Squarespace website to “see what Keanu made.”

According to Squarespace, Reeves actually did his own stunt and made his website by using Squarespace technology.

The spot, Squarespace’s fifth consecutive Super Bowl campaign, will run during the big game as part of a larger brand campaign with Reeves, which includes two additional films intended to inspire viewers to take the first step in pursuing their passions by making a website on Squarespace.

Credits

CLIENT

SQUARESPACE

AGENCY

IN-HOUSE

CCO

DAVID LEE

BRAND CREATIVE DIRECTOR

JOSH WEBMAN

CREATIVE PRODUCTION DIRECTOR

SANDRA NAM

CREATIVE PRODUCER

NADIA LACHANCE

DESIGNERS

DONOVAN MAFNAS, LUIS GONZALEZ

COPYWRITERS

ANDREW MADSEN JASPERSON, BROCK KIRBY

DIRECTOR

JONATHAN GLAZER

PRODUCTION COMPANY

RESET

VFX: MIKROS-MPC

SHOOT

MANAGING DIRECTOR: DAVE MORRISON

EXECUTIVE PRODUCER: JEN BEITLER

PRODUCER: ARISTEDES McGARRY

DOP: CHRIS SOOS

VFX

STÉPHANE ALLENDER, MIKROS-MPC

GRADE

JOHN CLAUDE

EDIT

PAUL WATTS, THE QUARRY

SOUND MIX

JACK SEDGWICK, WAVE

MUSIC

“ADVENTURES IN SUCCESS”, WILL POWERS