The Drum Awards for Marketing - Extended Deadline

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Agency: Spark44
Date: Dec 2017
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The Range Rover Evoque has conquered the world’s largest speed bump in a new piece of content from Spark44.

The car proved to be the ultimate nemesis to the speed bump which measured 10 metres wide, 1.5 metres high and six metres deep.

"We built the world’s largest speed bump to demonstrate just how capable the Range Rover Evoque is not just in the country but in the urban surroundings of Great Suffolk Street in Southwark," said Brian Fraser, chief creative officer at Spark44. "We then filmed the reactions of the general public as they came to terms with the gigantic structure that had suddenly materialised in their neighbourhood."

Credits

Brian Fraser, Chief Creative Officer, Spark44,

Matt Statham/Chris McDonald, Creative Directors, Spark44

Ben Breathwick/Nikki Heathcote, Creatives, Spark44

Maggie Blundell, Executive Producer, Spark44

Ellee Prior, Assistant Producer, Spark44

Chris Goulder, Director, Bare Films

Tim Marshall/Jessica Turner, Producers, Bare Films

Matt Felstead, Editor, Big Buoy

Mark Horrobin, Post Production/Grade, Smoke & Mirrors

Chris Major, VFX, Big Buoy

Nick Olsouzidis, Sound, Smoke & Mirrors

Igor Dvorkin, Composition/Composer

Dan Drage, Content Director Social, Spark44

Sevil Crespo, Business Director, Spark44

Richard Oakes, Account Director, Spark44

Adam Bewley, Account Manager, Spark44

Carl Leo, Social Editor, Spark44

Holly Abbotson, Account Executive, Spark44

Matt Best, Account Executive, Spark44