The Drum Awards for Marketing - Extended Deadline

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Agency: Space150
Date: Jan 2017
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Ahead of the $12 million Pegasus World Cup Invitational, an American horse race that's set to take place at Florida's Gulfstream Park on Jan. 28, Space150 has created a series of films to promote and garner buzz for the event. Starring UFC fighter Conor McGregor as the "13th Jockey" and actor Jon Lovitz as his trainer, the four-part series is being released on Pegasus World Cup Invitational's social media channels. The final episode will air live on the NBC race day broadcast on Jan. 28.

Credits

CEO, Founder: Billy Jurewicz

Executive Creative Director: Alan Hellard

Executive Producer: Cory Watson

EVP, Client + Brand Development: Stan Fiorito

Managing Director space150 West: Ben Higgins

Lead Strategist: Andrew Culp

Associate Creative Director: Mike Gottschalk

Account Lead: Annalise Dry

Agency Producer: Lyn Gaza

Media Buying Agency: space150

Media Planners: Craig Key, Becky Hill, Greg Jones

Producer: Anthony Hartman

Director: Frank Coraci

Writer: Josh Greenberg

VFX Supervisor: Pete Travers

Production Company/Postproduction Company/VFX: space150 In House

Postproduction Producers: Jessica Trimble, Matt Lambro

Editors: Irwin Dulay, Nicolas Romolini

Colorist: Mateo Rendon

VFX: Hanzel Haro

Sound Designer: John Warrin