Nature Valley: advert-top-1 by Space
- Location:
Nature Valley has launched its first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis.
“The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival in tennis, the country’s second most followed sport, which has seen participation levels rise for the first time in 16 years.
The campaign, a call to arms for players of all abilities to get outside in nature and give tennis a go, features a 60-second film which reflects the real, everyday side of tennis; the hits, the misses and mini-fist pumps. The campaign will also feature across OOH, shopper, brand experience and social media.
Credits
Client: General Mills UK
Creative Agency: Space
Brand: Nature Valley
Campaign/Project Title: “The Court is Yours”
Client Team
Marketing Director (General Mills-Northern Europe): Richard Williams
Marketing Lead (Snacking Business Unit-Northern Europe): Arjoon Bose
Senior Regional Brand Manager: Adriana Cantu Robles
Brand Manager UK: Louise Hardman
Creative Agency Team
Creative Director: Greg McAlinden
Copywriters: Daniel Headey, Catherine Pryce
Art Directors: Claire D’Andrea Lee Bonnick
Design: Nick Burke
Business Director: Sean Kelly
Account Director: Catherine Barnes - Webb
Account Manager: Joshua Bailes
Film Director: Simon Friedberg
Others
Production company: Annex Films
Media Agency: Mindshare
PR: Grey and Storm Communications