The Drum Awards for Marketing - Extended Deadline

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Agency: Sony
Date: Sep 2017
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With exactly a month to go for the tournament, the Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) formally launched Kar Ke Dikhla De Goal, the Official Song of the FIFA U-17 World Cup India 2017.

The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for FIFA U-17 World Cup India 2017, and features stars like Bhaichung Bhutia, Ngangom Bala Devi, Shaan, Papon and the legend Sachin Tendulkar amongst others. The music video of the song will be broadcasted on SPN’s on-air and digital platforms across genres.

Credits

Lyricist - Amitabh Bhattacharya

Composer - Pritam

Rap performance by actor Abhishek Bachchan.