World Travel Market: advert-top-1 by SomeOne

World Travel Market (WTM) operates industry-leading travel conferences. In order to capitalise on the opportunities presented by technology within the travel sector, it has created Travel>Forward, an entirely new digital arm of WTM.

New visual branding created by SomeOne marks the new division out with a unique and bright aesthetic. The branding uses the arrow as a chevron and as a graphic device to signify the company's progressive nature.

While the travel industry suffers from a multitude of palm trees and pictures of cultural cliché, the new Travel>Forward brand sets out a different agenda. SomeOne's branding sets out to establish Travel>Forward as platform for progress for sharing the next revolution in travel technology. The new branding looks to create a progressive branded operating system over expected images and language.