Soda Stream: advert-top-1
- Location:
Carbonated water brand SodaStream is again utilising the popularity of Game of Thrones – and also the Big Bang Theory – in a global campaign looking to portray the damage plastic bottle can do to the planet.
Kristian Nairn stars as a Hodor-like character (as he did earlier this month in a KFC ad that featured as our ad of the day). As the ‘Homoschlepien’, Nairn is discovered by an anthropologist played by the Big Bang Theory’s Mayim Bialik.
Building upon the brand’s previous Game of Thrones themed ‘Shame or Glory’ campaign featuring Hafthór Júlíus Björnsson (The Mountain) and Hannah Waddingham (Septa Unella), SodaStream is promoting itself as the solution to harmful single-use plastic bottles.
Credits
Concept: SodaStream
Story by: Oded Binnun, Shuki Ben Naim, Alon Zeifert, Itai Bichler, Shiri Hellmann. Gil BoraX
Creative director: Alon Zeifert
Screenwriter: Shuki Ben Naim
Director: Oded binnun
Executive Producer: Gil BoraX
Featuring: Mayim Bialik & Kristian Nairn
SodaStream Team
Daniel Birnbaum: CEO
Matti Yahav: VP Global Marketing
Itai Bichler: Head of Global Digital Marketing
Shiri Hellmann: Head of Global Communication Marketing
Maayan Nave, Head of Global PR
Jodi Ben-Meir: Global Communication and Research Manager
Production team:
Cinematography: Lael Utnik
Art Director: Jacob Turjeman
Stylist: Yael Shenberger
Editor: Hemi Solomon line Producer- Mandy Morris
Production manage- Alon Shavit
Production coordinator- Sharon Peres
Post-production Supervisor: Inbal Breier
Music composer: Tomer Biran Audio Artist
Sound Designer: Ronen Nagel
Post production house:
Broadcast TLV
Online Editors: Ivan Denisenko, Soslan Bitarov , Artyom Belikovetski
Graphic Design: Roman Kanevsky
Post Production Supervisor: Amnon Kotler & Daria Belov
Post Producer: Orian chai
Production service in Kiev: RadioAktiveFilms
Executive producer - Darko Skulsky
Producer –Olya Kosenko
1st AD – Val Semko
Production manager - Kristina Iliyna
Art director – Vlad Ryzhykov
