Boost: advert-top-1 by Snap LDN
- Location:
Boost, a new dedicated pay-as-you-go energy supplier, introduces Boost Lee, a new character inspired by iconic martial arts legend Bruce Lee, who will star in the brand’s integrated launch campaign created by Snap LDN.
The agency won the account following a competitive pitch process and is the lead strategic and creative agency. The integrated campaign is launching across TV, out of home, digital, social, content and below the line. Media planning and buying is handled by The Specialist Works, below-the-line communications by The Sharp Agency , and digital and social media by Merkle Periscopix.
Louisa Tapper, managing partner at Snap London, said: “This was one of those ideas that just worked on every level. What better way to launch a bold, disruptive brand focussed on helping people master their energy, than with the ultimate master of control - Boost Lee. We’ve had a huge amount of fun working with the team at Boost and the Bruce Lee Estate to create this campaign and character. We can’t wait for the world to meet him too."
Credits
Agency credits
Creative Director: David Beattie
Executive Planning Director: Matt Wyatt
Managing Partner: Louisa Tapper
Account Manager: Sarah Redington
TV credits
Agency Producer: Larissa Miola/Catherine Long
Director: Jeff Max
Producer: Andy Eaton
Production Company: Agile Films
Editor: Ben Campbell. Cut & Run
Colourist: Duncan Russell
Post Production: Freefolk
Sound design: Ben Leeves @Jungle Studios
Print credits
Photographer: Gary Morrisroe
Designer: Dan Huggett
Agency Producer: Hannah Levy
Content credits
Agency Producer: Maxine Denton
Director: Misko Massanyi
Production Company: VCCP Kin
Editor: Dan Tagoe
Colourist: James Willet
Post Production: VCCP Kin
Sound design: Ben Leeves @Jungle Studios
Licencing credits
Born Licencing
