Betsafe: The Walk of Adversity by Snap LDN
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Online bookmaker and gaming company Betsafe has released its latest advertising campaign with a host of leading global sporting stars. Entitled ‘The Walk of Adversity’, the work features new Betsafe brand ambassadors, Conor McGregor and jockey Sam Twiston-Davies, as well as boxer Tony Bellew and stars from Manchester City and Saracens respectively.
The campaign, which is the second phase of the ‘Passion Overcomes The Odds’ creative idea established earlier this year, tells the story of the struggles, adversity and odds faced by each ambassador before they walk out to overcome them in their specific sporting field.
Developed by creative marketing agency Snap London, the fully integrated campaign is running in the UK, Ireland and Norway, across 30-second TV, out of home, digital and sponsorship idents, while a series of 60-second online films will follow for each individual ambassador.
Credits
Creative Directors: David Beattie & Mark Orbine, Snap LDN
Creative Team: Paul Kocur & Jermaine Hillman, Snap LDN
Executive Planning Director: Matt Wyatt, Snap LDN
Managing Partner: Louisa Tapper, Snap LDN
Account Manager: Victoria Thorniley, Snap LDN
Executive Producer: Chris Chaundler
Agency Producer: Maxine Denton
Director: Ben Newman
Producer: Rory Fry
Production Company: VCCP Kin
Editor: Max Windows
Colourist: Aubrey
Post Production: Stitch
Sound: Andy Humphreys - 750mph
Photographer: Doug Fisher
Agency Producer: Harriet Lea
