The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign.
The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile responsive game hosted on the Ted Baker website, available for customers to play on mobile, desktop and tablet.
Launching on 6th February, the campaign will be rolled out in the UK, USA, Germany, France and The Netherlands until 14th February. SMACK is also creating supporting social video content for the campaign which will launch on Ted Baker’s popular social channels.