Lawn Doctor: advert-body-2 by Sleek Machine
- Location:
Most internet-savvy folks are aware of the Urban Dictionary, with its colorful, street-smart definitions of curious slang terms.
Sleek Machine's new campaign for Lawn Doctor wants to introduce consumers to 'The Suburban Dictionary' through new targeted programmatic digital video from Boston’s Sleek Machine being released this month.
Out in these suburban streets, our shorthand is all about keeping your lawn 'on fleek' (or so to speak). A sample of the witty terms include 'dandeliar', a neighbor who won’t admit their weeds are spreading to other lawn; 'cul-de-suck', a perfect suburban cul-de-sac ruined by a scraggly lawn; 'grasstronaut', people whose lawns are so dead they resemble a barren moonscape; and 'dismayborhood', when neighbors react to your lawn with alarm.
Credits
Client: Lawn Doctor
Campaign: Suburban Dictionary
Agency: Sleek Machine/Boston
Clients: Chris McGeary, Christina Schmidt, Erika Decina
Chief Creative Officer: Tim Cawley
Associate Creative Director: Mike Heid
Senior Art Director: Alan Duda
Producer: Ben Ouellette
Account Supervisor: Geenamarie Shuttleworth
Cinematographer: Kyle Jones
Editor: Pete Bowring, Kyle Jones & Ben Eames
