Boston Celtics: advert-top-1 by Sleek Machine
- Location:
Heading into the 2018 NBA playoffs, the Celtics were going to be playing without their two superstars, Kyrie Irving and Gordon Hayward.
The Celtics had a successful season, earning the number two seed in the east, but this was entirely new territory for the young team. The odds were stacked against them at the time of the year when the pressure is at its peak.
The 'Whole New Game' campaign, created by Sleek Machine Boston, played on these themes by having these players discuss the nuances the game's rules, reinforcing the idea that the game takes on a new dimension when the pressure is on.
Credits
Client: Boston Celtics
Agency: Sleek Machine Boston, MA USA
Clients: Susanne Canvin, Eileen O'Malley, Kara Hutchinson
Chief Creative Officer: Tim Cawley
Copywriter: Dom Deloya
Senior Art Director: Alan Duda
Account Director: Danielle Allwein
Producer: Tarra Marino
Director: Mike Heid
DP: Kyle Jones / Justin Peterson (Celtics)
Editors: Kyle Jones/William Hui
Final Mix & Sound Design: Mark Wong
Original Music: Brian Hinkley/Gratitude Sound
