The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Dell EMC
Date: Jul 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
19 votes

B2B marketing agency Silver has created ‘Dennis’, an EMEA-wide integrated campaign to drive awareness of Dell EMC’s new 14G (14th generation) PowerEdge Server range. This is Dell EMC’s first campaign for the PowerEdge server since the merger between Dell and EMC last year - which created the world’s largest privately controlled technology company.

Silver created a character called ‘Dennis’, an IT manager and unsung hero, largely ignored by his colleagues who transforms into a super-slick popular character who garners widespread adulation after installing the new 14G PowerEdge Server. The character plays across all touch-points of the campaign including video, physical (direct mail), digital and social.

Credits

Silver - Creative agency

Graham Dodridge - Creative Director, Silver

Matt Hurley - Studio Director, Silver

Jeremy Bliss - Account Director, Silver

Silver - Production agency

Merrick Cardew - Director, Silver

Curt Postill - Head of Motion, Silver

Lisa Ferrari & Rosie Phillpot - Editors, Silver

George Terry - UX/UI Designer, Silver

Levi Cole - Programming, Silver