Dell EMC: advert-body-3 by Silver Worldwide
- Location:
B2B marketing agency Silver has created ‘Dennis’, an EMEA-wide integrated campaign to drive awareness of Dell EMC’s new 14G (14th generation) PowerEdge Server range. This is Dell EMC’s first campaign for the PowerEdge server since the merger between Dell and EMC last year - which created the world’s largest privately controlled technology company.
Silver created a character called ‘Dennis’, an IT manager and unsung hero, largely ignored by his colleagues who transforms into a super-slick popular character who garners widespread adulation after installing the new 14G PowerEdge Server. The character plays across all touch-points of the campaign including video, physical (direct mail), digital and social.
Credits
Silver - Creative agency
Graham Dodridge - Creative Director, Silver
Matt Hurley - Studio Director, Silver
Jeremy Bliss - Account Director, Silver
Silver - Production agency
Merrick Cardew - Director, Silver
Curt Postill - Head of Motion, Silver
Lisa Ferrari & Rosie Phillpot - Editors, Silver
George Terry - UX/UI Designer, Silver
Levi Cole - Programming, Silver