Agency: Sid Lee
Date: Oct 2017
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This new film from Sid Lee and The North Face celebrates the rerelease of the Nuptse Jacket. Named after the Tibetan for 'west peak', the Nuptse lies a mile southwest of Mount Everest and is the western peak of what is widely considered to be a climbing gold mine. When created, the jacket incorporated the world’s first innovative baffle construction, designed to increase warmth, and almost instantly became one of the most coveted jackets in the world.

The iconic jacket is now a regular siting, both at the Himalayan base camp and in downtown New York.

To mark 15 years since its introduction, The North Face has released a collection of exact replicas of the 1992 Nuptse using original block colourways that include: Colbat Blue, The North Face Red, The North Face Black, and Yellow Dome Print – in full jacket, and gilet form.

The brand has explored what the Nuptse means to everyone, from mountain explorers like David Gottler and Gore-Tex obsessives like Joey Ones to city dwelling musicians and DJ’s such as Ikonika and Teki Latex.

Credits

The North Face

Senior brand manager: Giorgio Saviane

Brand manager: Giulia Cortelazzi

Creative

Creative director: Jean-François Dumais

Copywriter: Layton Wu

Copywriter: Joseph Hagel

Designer: Mathieu McSween

Content creative: Kelly St-Pierre

Accounts

Group account director: Justine Trudeau

Account executive: Philippe Giroux

Strategy

Strategy director: Sonya Mahcine

Production

Director: Martin C Pariseau

Director of photography: Ariel Méthot Bellemare

Producer (SID LEE) Stéphanie Merizzi

Production coordinator (SID LEE) : Stéphanie Gagné et Rachel Claude

Production delegate (LONDRES): CAVIAR

Production delegate (NYC): Izabella Tzenkova

Post-production director: Lysianne Bellemare

Video editing: Eloi Arsenault

Video editing assistants: Marie-Pier Nadeau, Béatrice Tremblay et Félix Dandurand

Music: James Connolly (L-VIS 1990)

Sound design: CULT NATION

Motion design: David Leclerc

Color grading: Simon Allard, Outpost

Online: François Dompierre