The North Face: advert-body-1 by Sid Lee
- Location:
This new film from Sid Lee and The North Face celebrates the rerelease of the Nuptse Jacket. Named after the Tibetan for 'west peak', the Nuptse lies a mile southwest of Mount Everest and is the western peak of what is widely considered to be a climbing gold mine. When created, the jacket incorporated the world’s first innovative baffle construction, designed to increase warmth, and almost instantly became one of the most coveted jackets in the world.
The iconic jacket is now a regular siting, both at the Himalayan base camp and in downtown New York.
To mark 15 years since its introduction, The North Face has released a collection of exact replicas of the 1992 Nuptse using original block colourways that include: Colbat Blue, The North Face Red, The North Face Black, and Yellow Dome Print – in full jacket, and gilet form.
The brand has explored what the Nuptse means to everyone, from mountain explorers like David Gottler and Gore-Tex obsessives like Joey Ones to city dwelling musicians and DJ’s such as Ikonika and Teki Latex.
Credits
The North Face
Senior brand manager: Giorgio Saviane
Brand manager: Giulia Cortelazzi
Creative
Creative director: Jean-François Dumais
Copywriter: Layton Wu
Copywriter: Joseph Hagel
Designer: Mathieu McSween
Content creative: Kelly St-Pierre
Accounts
Group account director: Justine Trudeau
Account executive: Philippe Giroux
Strategy
Strategy director: Sonya Mahcine
Production
Director: Martin C Pariseau
Director of photography: Ariel Méthot Bellemare
Producer (SID LEE) Stéphanie Merizzi
Production coordinator (SID LEE) : Stéphanie Gagné et Rachel Claude
Production delegate (LONDRES): CAVIAR
Production delegate (NYC): Izabella Tzenkova
Post-production director: Lysianne Bellemare
Video editing: Eloi Arsenault
Video editing assistants: Marie-Pier Nadeau, Béatrice Tremblay et Félix Dandurand
Music: James Connolly (L-VIS 1990)
Sound design: CULT NATION
Motion design: David Leclerc
Color grading: Simon Allard, Outpost
Online: François Dompierre