Rethink Breast Cancer: #8008135 Campaign by Sid Lee
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Sid Lee and Rethink Breast Cancer have launched #8008135 (aka BOOBIES spelled out on a calculator), a socially-driven breast health campaign developed to educate young adults across the globe about breast health.
The campaign was developed based on the results of a US- and Canada-wide research study by Rethink Breast Cancer and Asking Canadians of 800+ teens that showed that young adults overestimate their risk of breast cancer and do not know the actual facts.
#8008135 is a modern spin on a retro “hotline” and set out to recreate a unique way to educate youth in an engaging and interactive format. The program revolves around the first ever breast health bot built to bust breast cancer myths and answer questions related to breast health in an engaging way.
Jeffrey Da Silva - Executive Creative Director – Sid Lee
Tom Koukodimos - Executive Creative Director – Sid Lee
Alexis Bronstorph - Creative Director – Sid Lee
Kelsey Horne - Creative Director – Sid Lee
Haley Koehn - Art Director – Sid Lee
Whitney Tam - Copywriter – Sid Lee
Haley Koehn - Designer – Sid Lee
Christina Festoso - Account Director – Sid Lee
Nastassia Allamby - Account Supervisor – Sid Lee
Deven Dionisi - Strategist – Sid Lee
Kelsey-Lynn Corradetti - Producer – Sid Lee
Nigel McGinn - Editor/Colourist - Sid Lee
Kareem Boulos - Media Planner - Media Experts
Anjay Feldano - President/Executive Producer – Scarlett Street Creative Agency
Kapana Feldano- Executive Producer (Post Production) - Scarlett Street Creative Agency
Tony Large - Director/Director of Photography
Peter Schnobb - Editor/Colourist
Kyle Watt - Post Audio