Skyn: WP Engine - Lovies by Sid Lee Paris
- Location:
Condom and lubricants brand Skyn has sparked a campaign to ‘Save Intimacy’ from the isolating side effects of technology.
The initiative has launched with a film directed by Terence Neale, which in Black Mirror-style imagines a world in the close future where humans are entirely incapable of true affection.
Vignettes depict a couple both texting mid-embrace, another pair sleeping at opposite ends of a bed, and members of an opulent party enraptured by their individual VR headsets. The endline reads: ‘There’s still time to save intimacy’ followed by a call to purchase Skyn’s range of condoms.
The campaign was created by Sid Lee Paris. It was briefed to strengthen Skyn’s brand territory “by putting sexuality at the heart of both the social and sensual discussion”, according to the shop’s managing director, Mehdi Banali.
Credits
SxWell - SKYN
Chief Executive Officer: Jeyan Heper
Vice President Global Marketing: Matthew Groskorth
Head of Strategic Planning- Global Marketing: Marta Toth
Global Brand Marketing Manager: Nicolas Woussen
ADVERTISING AGENCY: SID LEE PARIS
Chairman & Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Managing Director: Mehdi Benali
Copywriter: Max Harrington
Art Director: Ludovic Gontrand
Account Director: Héloïse Marchal
Account Manager: Trisha Mitra
Head of Production: Thomas Laget
TV Producer: Marine Redon
Strategist: Patrice Zamy
FILM
Production: Insurrection
Director: Terence Neale
Director of Photography: Zack Spiger
Executive Producer: Mounia Mebarki
Line Producer: Elsa Rodach
Production Services: Family
Post-Production: Mathematic
Post-Producer: Julie Lagadec
Editor: Adriana Legay
Colorist: Laurent Ripoll
