Ad Council: advert-body-2 by SheKnows Media

Food waste is a growing problem in the United States, with 40% of food wasted in households across the country. To bring awareness to this issue, SheKnows Media and Ad Council partnered to create this brand-new Food Waste Warriors video.

In it, teens who are part of SheKnows’ #HatchKids initiative, a digital storytelling and media literacy program for kids and their parents, captured video of food being wasted in their own households.

The video is ripe with funny yet poignant and insightful moments when the kids confront their parents about food being wasted, and how they would resolve the problem.