Seymourpowell: Identité by Seymourpowell

With the growing strength of the beauty subscription package market, world renowned design agency Seymourpowell wanted to look at how this market would continue to evolve and how future technology would be able to enhance the consumer experience.

Through their research, the design team, headed by Mariel Brown, developed 'Identité', a ground-breaking new beauty concept to mark the industry's shift towards big data. 'Identité' harnesses AI technology to curate and deliver bespoke collections of beauty products, anticipating consumer's day or week ahead.

The concept could be the next step in bespoke beauty services delivering products to consumers which cater to their needs based off all data points in their life: packages for holidays, business trips, day-to-day life, etc. could be built without pre-ordering required.