Racing Post: advert-top-1 by Sell! Sell!
- Location:
The quirky spots highlight the formidable expertise behind the brand that is the UK's pre-eminent authority on horseracing and betting.
The adverts open to the seemingly normal scene of someone using the Racing Post app, before swiftly panning out to reveal they’re not alone… They’re surrounded by a seemingly absurd amount of racing experts, all clamouring to help their user make the most informed bet. In ‘Bedroom’, the dedicated team pops up in the protagonist’s bed and there’s even someone stuffed into the wardrobe. In ‘Bus’, the bewildered conductor finds the entire top deck of the vehicle crammed full of experts furiously making notes and calculating the best odds for their client. Even a cat and a horse get involved in ‘Living Room’. These visual manifestations serve as compelling visual gags whilst also leaving a memorable impression of the brand’s expansive resources and in-depth expertise.
Credits
Production company: Gas&Electric
Director: Tom King
Producer: Douglas Pye
Production manager: Vanessa McDonnell
1st Ad: Kerry Green
DOP: Ray Coates
Art director: Damien Creagh
Stylist: Tess Loe
Music production company: Yellow Boat Music
Music composer: Philip Jewson
Music producer: Paul Cartledge
Sound design: Gramercy Park Studios
Editor: Joe McNally, Vee Pinot
Sound design: Toby Griffen
Producer: Annika Gustavsson
Post production house: Framestore
Grade: Steffan Perry
Online: Tri Do
Producer: Chris Anthony