Amagansett Sea Salt: advert-body-2 by Safari Sundays

Safari Sundays has rebranded Amagansett Sea Salt, including brand story, messaging, logo design, packaging design, and new product formulation.

Amagansett Sea Salt is hand-harvested and sun-dried in small batches and Safari Sundays abandoned more familiar codes of craft for a modern, fresh design language that could tell the story with maximum distinction.

The brand’s core color palette was intensified to express the purpose and potential in each of the flavors and the tone of voice was simplified to reflect the dedicated focus of its founder, using only four words to tell the entire story.