Vaillant: Comfort Zone by Saatchi & Saatchi

Vaillant has launched an extensive new campaign headed up by a 30-second TV spot, which will be shown until Christmas Eve. Created by Saatchi & Saatchi, the campaign aims to bring calm during the noise of Christmas commercials to aid with cut through.

The campaign, which runs until September 2018, also includes a personalised digital strategy including advertising and individualised content, an influencer campaign, and PR media relations engagement around the term 'comfort.

In addition, the campaign reaches out to Vaillant's installer network through the creation of a dedicated marketing support pack.