Operation Black Vote: advert-body-2 by Saatchi & Saatchi

Blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic communities around the UK to massively boost BME voter registration and turnout to vote in next month’s general election.

To support the campaign, high-profile celebrities Riz Ahmed and Jamal Edwards will appear in short films highlighting the facts, but also inspiring young people from all communities particularly BME to be the change makers and engage in civic society. Ahmed will also be tweeting the launch of the campaign - urging people to visit the website and register.

Based on the campaign idea that Black people don’t vote, Riz and Jamal have created short online films calling out the difference that the BME vote could make to the world we live in.

Campaign posters will appear at large poster locations around the UK and will also be promoted on social media. The posters will display a simple non-branded black URL on a white background: blacksdontvote.com. Directing people to the campaign website, the posters aim to create intrigue and drive people to find out more.

Once on the website, a short empowering message will be displayed stating: Black people don’t vote, but if we did... we could, in effect, decide who will win next month’s election.

https://www.youtube.com/watch?v=pOMMTjyLPCk&t=2s

https://www.youtube.com/watch?v=9anhcWiEhBQ