Direct Line: advert-body-3 by Saatchi & Saatchi London

Direct Line has launched a campaign in support of its latest home proposition, which finds customers a suitable hotel within one hour, if their home is left uninhabitable after a house fire. The Emergency Hotel TVC will blaze onto screens this evening during Coronation Street and then run within other mainstream programmes such as Gogglebox on Friday.

Created by Saatchi & Saatchi London, the campaign will also run across radio, social and digital. The digital will include a real-time digital fire display, alongside creative on Instagram and Facebook focusing on Direct Line as 'The Fixer'. This is the first time Direct Line has used 9x16 formats for video on social platforms, with the advert taking over the entire screen in portrait orientation.

The social media creative and PR activity will also be supported internally by Direct Line’s in-house team, who will use Facebook 360 and animated infographics to bring to life the threat posed by house fires across the UK.

Direct Line is the only insurance provider that offers customers a suitable hotel if they are unable to stay in their home after a house fire within one hour of them reporting their claim, giving them somewhere to rest, recuperate and recover from their ordeal.