Asda: Best. Christmas. Ever. by Saatchi & Saatch London

Client: Asda
Date: Nov 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
18 votes
The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Asda has turned Willy Wonka for Christmas 2017, enlisting Saatchi & Saatchi to imagine a magical factory where all its festive treats are created by Victorian weightlifters, a giant food mix powered by reindeer and a gin-fuelled truffle laser gun.

The film follows a young girl and her grandad as they explore The Imaginarium, Charlie Bucket style, to the sounds of Fleetwood Mac’s Don’t Stop. By showing captivatingly enchanting insights in every scene, Asda hopes to show shoppers that they needn’t compromise on on ‘providing the most magical experience for their loved ones’.

The film ends with when Walter, a security guard whose past employer could have been The Grand Budapest Hotel, shows them the factory in all its glory from above.

Credits

GLOBAL CHIEF CREATIVE OFFICER: Kate Stanners

GROUP CREATIVE DIRECTOR: Sara Rose

ART DIRECTOR: Cece Chu

COPYWRITER: Ryan Price

DESIGNER: Teresa Goncalves

PLANNING DIRECTOR: Paul Hackett

ACCOUNT HANDLERS: Danny Josephs, Andy Chisholm, Jennie Gundill, Natasha Griffiths, Patrick Boyce and Walter Bayliss

AGENCY PRODUCERS: Maja McIntosh & Georgie Ford

MEDIA AGENCY: Blue 449

PRODUCTION COMPANY: Blink

DIRECTOR: Los Perez

PRODUCTION COMPANY PRODUCER: Ewen Brown

EDITOR: Joce Hockings

PRODUCER: Zoe Hockings

POST-PRODUCTION COMPANY: MPC

VFX SUPERVISOR: Bevis Jones

PRODUCER: Annabel Bennett

MUSIC LICENSING: One More Music

AUDIO POST-PRODUCTION COMPANY: 750mph Ltd

Overall Rating
0/5Vote

The Football Association: For All by VCCP

Added 20 November 2017
Agency: VCCP
Overall Rating
0/5Vote
Overall Rating
5/5Vote