Asda: Best. Christmas. Ever. by Saatchi & Saatch London
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Asda has turned Willy Wonka for Christmas 2017, enlisting Saatchi & Saatchi to imagine a magical factory where all its festive treats are created by Victorian weightlifters, a giant food mix powered by reindeer and a gin-fuelled truffle laser gun.
The film follows a young girl and her grandad as they explore The Imaginarium, Charlie Bucket style, to the sounds of Fleetwood Mac’s Don’t Stop. By showing captivatingly enchanting insights in every scene, Asda hopes to show shoppers that they needn’t compromise on on ‘providing the most magical experience for their loved ones’.
The film ends with when Walter, a security guard whose past employer could have been The Grand Budapest Hotel, shows them the factory in all its glory from above.
GLOBAL CHIEF CREATIVE OFFICER: Kate Stanners
GROUP CREATIVE DIRECTOR: Sara Rose
ART DIRECTOR: Cece Chu
COPYWRITER: Ryan Price
DESIGNER: Teresa Goncalves
PLANNING DIRECTOR: Paul Hackett
ACCOUNT HANDLERS: Danny Josephs, Andy Chisholm, Jennie Gundill, Natasha Griffiths, Patrick Boyce and Walter Bayliss
AGENCY PRODUCERS: Maja McIntosh & Georgie Ford
MEDIA AGENCY: Blue 449
PRODUCTION COMPANY: Blink
DIRECTOR: Los Perez
PRODUCTION COMPANY PRODUCER: Ewen Brown
EDITOR: Joce Hockings
PRODUCER: Zoe Hockings
POST-PRODUCTION COMPANY: MPC
VFX SUPERVISOR: Bevis Jones
PRODUCER: Annabel Bennett
MUSIC LICENSING: One More Music
AUDIO POST-PRODUCTION COMPANY: 750mph Ltd