The Drum Awards for Marketing - Extended Deadline

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Date: May 2018
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Las Vegas is trying to move on from the tragic shooting of a few months back, introducing a campaign to appeal to the diversity of visitors, called ‘Only Vegas Moments.’ The push features a series of four digital short films and broadcast spots, that feature everything from a lesbian wedding to the things you can do as a solo traveler.

The campaign’s cultural storylines reinforce the city’s identity as a purveyor of adult freedom and encourages visitors to embrace unique only-in-Vegas moments.

The first film, ‘Now & Then,’ finds a young LGBTQ couple in love, which started in Vegas and turns into a wedding proposal. The touching story ends with a life-defining experience. In ‘Party of One,’ a woman whose travel plans change suddenly finds herself in Las Vegas with the rare opportunity to do something just for herself. With no one to look after and nothing on her schedule, it’s an opportunity for a working mom to practice self-care. In ‘The Meetup,’ a traveler in Las Vegas on business decides to make his trip more interesting by transforming himself into a mysterious smooth operator – with people taking notice. ‘The Anniversary’ finds a couple in a relationship on the rocks, who then decide to embrace the freedom of Vegas in hopes of remembering why they fell in love in the first place.

Credits

Only in Vegas Moments

“The Meetup”

Agency: R&R Partners

Executive Creative Director: Arnie DiGeorge

Group Creative Director: Scott Murray

Director of Content Production: Gerri Angelo

Writer: Roderick Fenske

Writer: James Spence

Production Manager: Lauren Simons

Group Account Director: Yanick Dalhouse

Sr. Brand Manager: Cassidy Francois

Project Director: Emily Jones

Project Manager: Emmye Frye

Sr. Content Manager: Stanzie Dunn

Production Credits

Production Company: Humble

Director: Sasha Levinson

Director of Photography: Todd Martin

Editor: Erin Nordstrom/Spot Welders

Colorist: Dave Hussey/CO3

Mix: Tim West/Margarita Mix

Sound Design: Roger Lima/White Noise Lab

Music: Human

Only in Vegas Moments

“The Anniversary”

Agency credits

Executive Creative Director: Arnie DiGeorge

Group Creative Director: Scott Murray

Director of Content Production: Gerri Angelo

Writer: Scott Murray

Writer: Sasha Levinson

Production Manager: Lauren Simons

Group Account Director: Yanick Dalhouse

Sr. Brand Manager: Cassidy Francois

Project Director: Emily Jones

Project Manager: Emmye Frye

Sr. Content Manager: Stanzie Dunn

Production Credits

Production Company: Humble

Director: Sasha Levinson

Director of Photography: Todd Martin

Editor: Nick Pezzillo/Spot Welders

Colorist: Dave Hussey/CO3

Mix: Tim West/Margarita Mix

Sound Design: Roger Lima/White Noise Lab

Music: Parra for Cuva: “the Fifth Hand”

Music Supervisor: Josh Barron

Only in Vegas Moments

“Party of One”

Agency credits

Executive Creative Director: Arnie DiGeorge

Group Creative Director: Scott Murray

Director of Content Production: Gerri Angelo

Writer: Torye Mullins

Writer: Scott Murray

Writer: Sasha Levinson

Production Manager: Lauren Simons

Group Account Director: Yanick Dalhouse

Sr. Brand Manager: Cassidy Francois

Project Director: Emily Jones

Project Manager: Emmye Frye

Sr. Content Manager: Stanzie Dunn

Production Credits

Production Company: Humble

Director: Sasha Levinson

Director of Photography: Todd Martin

Editor: Nick Pezzillo/Spot Welders

Colorist: Dave Hussey/CO3

Mix: Tim West/Margarita Mix

Sound Design: Roger Lima/White Noise Lab

Music: Human

Only in Vegas Moments

“Now & Then”

Agency credits

Executive Creative Director: Arnie DiGeorge

Group Creative Director: Scott Murray

Director of Content Production: Gerri Angelo

Writer: Scott Murray

Writer: Sasha Levinson

Production Manager: Lauren Simons

Group Account Director: Yanick Dalhouse

Sr. Brand Manager: Cassidy Francois

Project Director: Emily Jones

Project Manager: Emmye Frye

Sr. Content Manager: Stanzie Dunn

Production Credits

Production Company: Humble

Director: Sasha Levinson

Director of Photography: Todd Martin

Editor: Erin Nordstrom/Spot Welders

Colorist: Dave Hussey/CO3

Mix: Tim West/Margarita Mix

Sound Design: Roger Lima/White Noise Lab

Music: Parra for Cuva: “Sequenza”

Jazz Morley: “Bad Love”

Kakou: “Live in this Moment”

Girl Blue: “Fire under water”

Music Supervisor: Josh Barron