Visit Las Vegas: advert-body-1 by R&R Partners
- Location:
Las Vegas is trying to move on from the tragic shooting of a few months back, introducing a campaign to appeal to the diversity of visitors, called ‘Only Vegas Moments.’ The push features a series of four digital short films and broadcast spots, that feature everything from a lesbian wedding to the things you can do as a solo traveler.
The campaign’s cultural storylines reinforce the city’s identity as a purveyor of adult freedom and encourages visitors to embrace unique only-in-Vegas moments.
The first film, ‘Now & Then,’ finds a young LGBTQ couple in love, which started in Vegas and turns into a wedding proposal. The touching story ends with a life-defining experience. In ‘Party of One,’ a woman whose travel plans change suddenly finds herself in Las Vegas with the rare opportunity to do something just for herself. With no one to look after and nothing on her schedule, it’s an opportunity for a working mom to practice self-care. In ‘The Meetup,’ a traveler in Las Vegas on business decides to make his trip more interesting by transforming himself into a mysterious smooth operator – with people taking notice. ‘The Anniversary’ finds a couple in a relationship on the rocks, who then decide to embrace the freedom of Vegas in hopes of remembering why they fell in love in the first place.
Credits
Only in Vegas Moments
“The Meetup”
Agency: R&R Partners
Executive Creative Director: Arnie DiGeorge
Group Creative Director: Scott Murray
Director of Content Production: Gerri Angelo
Writer: Roderick Fenske
Writer: James Spence
Production Manager: Lauren Simons
Group Account Director: Yanick Dalhouse
Sr. Brand Manager: Cassidy Francois
Project Director: Emily Jones
Project Manager: Emmye Frye
Sr. Content Manager: Stanzie Dunn
Production Credits
Production Company: Humble
Director: Sasha Levinson
Director of Photography: Todd Martin
Editor: Erin Nordstrom/Spot Welders
Colorist: Dave Hussey/CO3
Mix: Tim West/Margarita Mix
Sound Design: Roger Lima/White Noise Lab
Music: Human
Only in Vegas Moments
“The Anniversary”
Agency credits
Executive Creative Director: Arnie DiGeorge
Group Creative Director: Scott Murray
Director of Content Production: Gerri Angelo
Writer: Scott Murray
Writer: Sasha Levinson
Production Manager: Lauren Simons
Group Account Director: Yanick Dalhouse
Sr. Brand Manager: Cassidy Francois
Project Director: Emily Jones
Project Manager: Emmye Frye
Sr. Content Manager: Stanzie Dunn
Production Credits
Production Company: Humble
Director: Sasha Levinson
Director of Photography: Todd Martin
Editor: Nick Pezzillo/Spot Welders
Colorist: Dave Hussey/CO3
Mix: Tim West/Margarita Mix
Sound Design: Roger Lima/White Noise Lab
Music: Parra for Cuva: “the Fifth Hand”
Music Supervisor: Josh Barron
Only in Vegas Moments
“Party of One”
Agency credits
Executive Creative Director: Arnie DiGeorge
Group Creative Director: Scott Murray
Director of Content Production: Gerri Angelo
Writer: Torye Mullins
Writer: Scott Murray
Writer: Sasha Levinson
Production Manager: Lauren Simons
Group Account Director: Yanick Dalhouse
Sr. Brand Manager: Cassidy Francois
Project Director: Emily Jones
Project Manager: Emmye Frye
Sr. Content Manager: Stanzie Dunn
Production Credits
Production Company: Humble
Director: Sasha Levinson
Director of Photography: Todd Martin
Editor: Nick Pezzillo/Spot Welders
Colorist: Dave Hussey/CO3
Mix: Tim West/Margarita Mix
Sound Design: Roger Lima/White Noise Lab
Music: Human
Only in Vegas Moments
“Now & Then”
Agency credits
Executive Creative Director: Arnie DiGeorge
Group Creative Director: Scott Murray
Director of Content Production: Gerri Angelo
Writer: Scott Murray
Writer: Sasha Levinson
Production Manager: Lauren Simons
Group Account Director: Yanick Dalhouse
Sr. Brand Manager: Cassidy Francois
Project Director: Emily Jones
Project Manager: Emmye Frye
Sr. Content Manager: Stanzie Dunn
Production Credits
Production Company: Humble
Director: Sasha Levinson
Director of Photography: Todd Martin
Editor: Erin Nordstrom/Spot Welders
Colorist: Dave Hussey/CO3
Mix: Tim West/Margarita Mix
Sound Design: Roger Lima/White Noise Lab
Music: Parra for Cuva: “Sequenza”
Jazz Morley: “Bad Love”
Kakou: “Live in this Moment”
Girl Blue: “Fire under water”
Music Supervisor: Josh Barron